Shipping Software: How (Not) to Create a Tagline

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Commentary:
  ShipCaddie is a shipping software company. We are positioned within an industry where competitors race to come up with the most clever way to incorporate the rhyme between “ship” and “sh**” in their taglines. This mockumentary-style video (inspired by the TV show, “The Office”) has a bit of fun with this concept and introduces the simplicity of the ShipCaddie platform with the catch phrase, “It’s not complicated. Try ShipCaddie.”

In a shipping software industry defined by undesirable user experiences, we hope our message resonates with those who have longed for a simpler, cheaper and faster way to ship their products. We hope you enjoy watching the clip as much as we enjoyed putting it together.